Some ideas keep on giving.
Not because they say more. Because there’s more in them. They solve something people care about. They give a company somewhere to go. Then somewhere else. And somewhere else after that. New products. New experiences. New reasons to choose. New ways to grow. The more you build on them, the more they give back.
We call them Dense Ideas.
And we exist to give them judgment that is ruthlessly independent.
A brick.
Not much to look at.
A lump of earth, really.Made square.
And yet we’ve been building with itfor thousands of years.
Houses.Walls.Roads.Factories.Schools.Cathedrals.Cities.
We’ve built walls to keep people out.And knocked them down to let people in.
A thrown brick can start a revolution.
We’ve built palaces for people who thoughtthey’d live forever.
They didn’t.The bricks did.
The strange thing is,the brick has never hadan opinion about any of this.
It doesn’t tell you what to build.
It just gives you something to build with.
Funny how something so simplejust keeps on giving.
