Published Readings

INDEPENDENT JUDGMENT

THE INDUSTRY ON RECORD.
PUBLISHED READINGS.

Kill Dull interrogates consequential marketing decisions. Evidence is examined. Independent human judges deliver a verdict.

01 · PUBLISHED READING

AAH.

One worldview. Two voices. A single promise.

A cartoon that never got old.
A world that never stopped pushing.

02 · PUBLISHED READING

HMM.

Timeless British luxury?

A question for the record.

03 · PUBLISHED READING

AAH.

A system of play.

An organizing idea capable of generating thousands of products while remaining recognizably LEGO.

04 · PUBLISHED READING

DULL.

DTC. Digital. Efficiency.

Fewer wholesale dependencies. Scaling proven franchises.

All reasonable decisions.

A less powerful and valuable Nike.

05 · PUBLISHED READING

HMM.

Third place?

A question for the record.

06 · PUBLISHED READING

AAH.

Member value.

A decision filter reaching beyond price into assortment, operations, experience and trust.