HOW ALIGNED IS YOUR MARKETING
ACROSS ALL FOUR Ps?
Product · Price · Place · Promotion
Most marketing is judged after it exists. By then the money is spent, the commitment is public, and stopping is expensive.
This Test examines the conditions under which your organization judges consequential marketing decisions — before it commits to them.
It does not evaluate your marketing. It examines your judgment.
What this examines
- 01Clarity. Whether the decision on the table is the decision actually being made.
- 02Evidence. Whether evidence can still change the answer.
- 03Independence. Whether anyone without an interest in YES scrutinizes it.
- 04Challenge. Whether the strongest argument against it ever gets made.
- 05Distinctiveness. Whether the decision makes the company more recognizable or more interchangeable.
- 06Time. Whether anyone looks past the quarter.
- 07Accountability. Whether anyone owns the reasoning, not merely the result.
What this is not
- Not a quiz. There is no pass mark and no score.
- Not a marketing maturity model.
- Not an evaluation of your campaigns, assets or brand.
- Not a review of a specific commitment. That is what the Bench is for.
- Not a lead form. Answering it asks nothing of you.
Marketing is four decisions, not one. You will not be asked to pick one. Product, price, place and promotion are all assessed.
Answer for how the organization actually behaves, not how it is supposed to. DON’T KNOW is a legitimate answer and is treated as one.
Your answers and your Reading are stored on this device and are not transmitted to Kill Dull. No account is created, and no email address is required to complete the Test or to see your Reading.
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